In this blog post, I created this for you so that you can know more about ecommerce SEO in the most simple, digestible, and easy-to-follow steps.
Struggling to get traffic to your online store? You’re not alone. Many ecommerce entrepreneurs face this challenge, but the solution isn’t as complicated—or expensive—as you might think. The secret? Mastering ecommerce SEO.
In this guide, I’ll walk you through a simple, step-by-step blueprint for optimizing your online store, using affordable tools that even beginners can handle. Ready to turn your store into a traffic magnet? Let’s dive in!
More about Ecommerce:
Ecommerce SEO can initially seem overwhelming, but with a clear (maybe ADHD-friendly) approach, it becomes manageable and even fun!
Here’s how to break it down into small, actionable steps:
*Affiliate Links Disclosure: This post may contain affiliate links at no additional cost to you. I only recommend products I would use myself; all opinions expressed here are mine. In addition, I may earn a small commission.
Ecommerce SEO Tips to Follow in 2025
1. Start with a Solid Foundation
Why it matters: A *good website structure helps search engines and customers find what they need quickly. (*Credit: https://ahrefs.com/blog/ecommerce-seo/)
- Organize your site logically: Think of it like a store—group products into categories and subcategories.
Example: If you’re selling skincare, have categories like “Moisturizers,” “Cleansers,” and “Sunscreen.” - Use clean URLs: Your URLs should be short and clear.
Example: Instead ofyourstore.com/p1234, useyourstore.com/moisturizers/hydrating-cream.
2. Focus on Keywords (Your Product’s Search Terms)
Why it matters: Keywords help your products show up in search results.
- How to find them: Use tools like KeySearch to see what people search for.
Example: If you’re selling yoga mats, keywords might be “eco-friendly yoga mat” or “non-slip yoga mat.” - Where to use keywords:
- Product titles: “Non-Slip Eco-Friendly Yoga Mat – 6mm”
- Descriptions: Write clear, detailed product descriptions that naturally include the keywords.
- Meta descriptions: These are the little snippets under your product title in Google.
Example: “Discover our eco-friendly, non-slip yoga mat, perfect for any fitness routine.”
3. Optimize Product Pages
Why it matters: This is where customers decide to buy, so make it shine!
Customer Reviews: They provide fresh content and boost trust. Encourage happy customers to leave reviews.
Product Images: Use high-quality images, and name them descriptively.
Example: Instead of IMG12345.jpg, use eco-friendly-yoga-mat.jpg.
Alt Text: Describe your images for accessibility and SEO.
Example: “Green eco-friendly yoga mat with non-slip surface.”
Ecommerce SEO can seem overwhelming at first, but with a clear, ADHD-friendly approach, it becomes manageable and even fun! Here’s how to break it down into small, actionable steps:
4. Technical SEO (Keep It Simple)
Why it matters: A fast, user-friendly site ranks higher on Google.
- Site speed: Use tools like WPRocket to check your site’s speed and improve it. Google loves fast, mobile-friendly websites. If yours isn’t one, you’re leaving traffic on the table.
- Action Step: Use WP Rocket to improve your site speed. While it’s not the cheapest option at $59/year, it’s a game-changer for faster load times and a better user experience.
- Mobile-friendly design: Most shoppers are on their phones, so your site should look and work great on mobile.
- Fix broken links: Use tools like RankMath to find and fix broken links.
Broken links = frustrated customers + poor SEO.
5. Content Marketing
Why it matters: Content brings more traffic to your store.
- Blogging: Write posts about your products, how to use them, or industry tips.
Example: “5 Benefits of Using an Eco-Friendly Yoga Mat.” - FAQs: Create an FAQ page to answer common customer questions.
Example: “How to clean your yoga mat.” - Video content: Show your product in action on YouTube or your website.
6. Backlinks (Other Sites Linking to Yours)
Why it matters: Backlinks tell Google your site is trustworthy.
- How to get them:
- Collaborate with bloggers or influencers to review your products.
- Guest post on other sites in your niche.
- Submit your store to online directories (e.g., Yelp, niche-specific ones).
7. Track Your Progress
Why it matters: See what’s working and what’s not.
- Tools to use:
ADHD-Friendly Tips
- Work in sprints: Dedicate short bursts of time (15–30 minutes) to one task.
- Create checklists: Break each part of SEO into bite-sized tasks and check them off.
- Use visual tools: Apps like Trello or Notion can help you organize your tasks visually.
- Reward yourself: Celebrate small wins, like completing your product descriptions or fixing broken links.
Example Workflow
- Spend 15 minutes brainstorming keywords for your products.
- Take a break, then organize your products into logical categories.
- Next day, optimize one product page at a time with great descriptions and images.
- Track progress weekly and adjust based on what’s working.
The Best Budget-Friendly Tools for Ecommerce SEO Success
- Clicky: A simple alternative to Google Analytics that tracks your store’s performance without overwhelming you.
- Rank Math: The best WordPress plugin for optimizing your site, no matter your experience level.
- KeySearch: A cost-effective tool for finding the right keywords and content opportunities.
Each of these tools is affordable, beginner-friendly, and powerful enough to help you grow your store.
Common Mistakes to Avoid
- Keyword Stuffing: Adding too many keywords makes your content sound robotic and hurts your rankings.
- Ignoring Mobile Users: If your site isn’t mobile-friendly, you’re missing out on a huge chunk of potential customers.
- Not Fixing Broken Links: Use RankMath to identify and fix broken links that frustrate users and hurt SEO.
Final Thoughts
SEO doesn’t have to be overwhelming—or expensive. By following these steps and using tools like Clicky, Rank Math, and KeySearch, you can make your online store visible to the right audience.
Start small. Optimize one product page at a time. Track your results, and celebrate your wins along the way. Before you know it, your ecommerce store could be the go-to destination in your niche.
What are you waiting for? Take the first step to boost your traffic today!
