You know how to create some basic website designs, whether for yourself or for friends. Maybe you’ve helped a friend launch their brand, played around with Kadence templates, or built a few WordPress sites for fun. But now you’re wondering: how do you actually turn this skill into something that pays?
If the idea of cold pitching, DMs, or awkward sales emails makes you cringe, this post is for you.
Pinterest is one of the best-kept secrets for beginner web designers who want to attract real clients—especially local business owners who are searching for help but don’t know where to start. In this post, I’ll show you how to use Pinterest to bring the right eyes to your design work, establish trust, and gently guide potential clients to hire you—all without direct outreach or pressure.
Key Takeaways
- Pinterest is a search engine, not a social media platform—and that’s exactly why it works
- Small business owners are already using Pinterest to find website inspiration
- You don’t need to be an expert, you just need to show what you can do
- Your pins can act like a mini portfolio that brings clients to you
- Recommending an easy setup (like WordPress and Hostinger) makes you look professional and trustworthy
Why Pinterest Works So Well for Beginner Designers
Pinterest isn’t like Instagram or TikTok. It’s not about trends or likes. It’s a search engine—just like Google—but it’s visual. This makes it the perfect platform for web designers.
Right now, thousands of small business owners are searching Pinterest for things like:
- “cute website design”
- “local business website inspiration”
- “affordable website ideas”
- “modern website layout”
They’re not looking for high-end agencies. They’re looking for someone who can give them a clean, functional, stylish site—someone like you.
Pinterest lets you quietly show up for those searches without ever pitching. Your designs speak for themselves.
How to Use Pinterest to Showcase Your Work
You don’t need to be famous or have a big portfolio. You just need to be intentional.
Step 1: Create Design-Focused Boards
Here are some board ideas to start with:
- Small Business Website Ideas
- Modern Website Layouts
- Cute Website Templates
- Restaurant & Café Website Designs
- Portfolio Sites for Creatives
- WordPress Designs for Local Business
Each board acts like a curated collection that says: “This is what I can do.”
Use keyword-rich board descriptions like:
“A collection of website designs and layouts created with WordPress and Kadence. Perfect for small business owners, creatives, and local entrepreneurs who want a professional look without the agency price tag.”
Step 2: Pin Your Website Work
Upload images of websites you’ve designed. If you haven’t worked with clients yet, use mockups. Customize Kadence templates, make demo layouts, and treat them like case studies.
Use titles like:
- Modern Website for a Lash Studio
- Custom Home Page for a Local Coffee Shop
- DIY Coaching Website Built with Kadence
Link each pin to either:
- Your portfolio page
- A blog post breaking down the build
- A contact page or inquiry form
You’re not “selling”—you’re just showing and telling.
Make It Easy for Business Owners to Work With You
Here’s the part where your reader—the business owner—starts thinking, “Okay… maybe I can do this.”
One of the best things you can do as a designer is remove the overwhelm. Don’t just design pretty sites. Give them a path forward.
For example:
- Recommend WordPress because it’s flexible and easy to manage
- Suggest a simple theme like Kadence so they’re not lost
- Point them to a reliable, low-cost host like Hostinger so they can get online fast
Even better? Walk them through a quick setup inside your blog content. Every time you make the process easier, you become more valuable—and they’re more likely to hire you or refer you.
What If You Don’t Have Clients Yet?
That’s okay.
Start with:
- Templates or mockups you create using Kadence or Elementor
- A few “starter” site examples in different industries (salon, bakery, coach)
- A Pinterest board for each niche or design style
You’re creating a portfolio that grows while you sleep. When someone finds your pin and clicks through to your page, they’re seeing what’s possible—and realizing they don’t want to do it alone.
That’s where you come in.
Rinse, Repeat, Build Trust
Pinterest is evergreen. Your pins can show up months—even years—after you publish them. The more you post, the more chances you have to be discovered by the right person.
Here’s what to do each week:
- Design one layout or update a mockup
- Turn it into 3–5 pins with different text overlays
- Upload to relevant boards with strong keywords
- Link to a blog post or page with helpful context
Over time, your Pinterest becomes a living, breathing catalog of what you offer—and business owners will start reaching out without you ever needing to pitch.
You already know how to build basic websites — but did you know you could use Pinterest to turn that skill into income, without freelancing or being an influencer?
If you’re ready to turn your website knowledge into real income — whether that’s from templates or done-for-you site setups — start with a hosting plan that gives you room to grow.
👉 [Start with Hostinger Business Plan – $2.99/month] (affiliate link)
It’s beginner-friendly, made for WordPress, and gives you the flexibility to finally build a real business from the skills you already have. With the business plan, you can create up to 50 websites without any additional costs. Your client can buy the domain, and you provide the website and hosting through your Hostinger business plan account. If you’re charging for maintenance, you can also charge retainer fees, which can become passive income.
Final Thoughts
If you’ve been sitting on your web design skills wondering how to turn them into something profitable, Pinterest could be your secret weapon.
You don’t need to be an expert.
You don’t need to be loud.
You just need to show up—consistently, clearly, and with intention.
Build the boards. Share your layouts. And give local business owners a reason to trust you by showing them what’s possible.
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